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1. Introduction
This Privacy Policy explains how TRAÚM™ (hereinafter "we," "us," or "our") collects, processes, and protects your personal data when you visit our website www.weartraum.com or purchase our products. We are committed to protecting your privacy and handling your data responsibly.

2. Responsible Entity
TRAÚM™
Benjamin Dacik
Email: contact@weartraum.com

3. Data We Collect
We collect the following types of personal data:

  • Personal information: Name, email, and phone number (if provided).
  • Order details: Purchased products, payment information (processed via third-party providers).
  • Website usage data: IP address, browser type, pages visited, cookies (see Section 7).
  • Communication data: Messages sent via email, contact forms, or social media.

4. Purpose of Data Processing
We process personal data for the following purposes:

  • To process and fulfill orders.
  • To manage customer accounts and support inquiries.
  • To improve our website, services, and marketing efforts.
  • To comply with legal obligations.

5. Legal Basis for Processing
We process personal data based on:

  • Your consent (e.g., for marketing newsletters).
  • The necessity of contract fulfillment (e.g., order processing).
  • Legal obligations (e.g., tax and accounting regulations).
  • Legitimate interest (e.g., website analytics and security).

6. Data Sharing and Third Parties
We do not sell your data. However, we may share necessary data with:

  • Shipping providers (e.g., Swiss Post, DHL) for order delivery.
  • Payment processors (e.g., Stripe, PayPal) to handle transactions securely.
  • Analytics and marketing services (e.g., Google Analytics, Meta Ads) for website optimization.
  • Legal authorities, if required by law.

7. Cookies and Tracking Technologies
We use cookies and similar technologies to enhance user experience. You can manage cookie preferences in your browser settings. Disabling cookies may affect website functionality.

8. Data Retention
We store personal data only as long as necessary for legal, tax, and business purposes. Once data is no longer needed, it is deleted securely.

9. Your Rights
Under Swiss law and GDPR (if applicable), you have the following rights:

  • Access: Request a copy of your stored data.
  • Correction: Request corrections to incorrect or incomplete data.
  • Deletion: Request deletion of your data unless legal obligations prevent it.
  • Objection: Object to data processing based on legitimate interests.
  • Data portability: Request transfer of your data to another service.

To exercise your rights, contact us at contact@weartraum.com.

10. Data Security
We use technical and organizational measures to protect your data against unauthorized access, loss, or misuse. However, no system is 100% secure.

11. Changes to This Policy
We reserve the right to update this Privacy Policy at any time. Changes will be posted on our website and take effect upon publication.

12. Contact
For any questions regarding data protection, please contact:

TRAÚM™
Benjamin Dacik
Email: contact@weartraum.com